If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn’t organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job.
Clayton Magleby Christensen (January 23, 2020) was an American academic and business consultant who developed the theory of disruptive innovation, which has been called the most influential business idea of the early 21st century. Christensen introduced disruption' in his 1997 book The Innovator's Dilemma, and it led The Economist to term him the most influential management thinker of his time.' He served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), and was also a leader and writer in the Church of Jesus Christ of Latter-day Saints (LDS Church). He was one of the founders of the Jobs to Be Done development methodology.
Unfortunately, a lot people still don’t understand queer culture.
You know, I’m a big comic book fan. As a kid I used to collect them until there was a
Quality without results is pointless. Results without quality is boring.
My quest these days is to find my long lost inner child, but I’m afraid if I do, I’ll end
The perfect ham and cheese sandwich is all about focusing on quality ingredients and about simple techniques. You start with
Unfortunately, a lot people still don’t understand …– Karamo Brown
You know, I’m a big comic book fan…– Tim Matheson
Quality without results is pointless…– Johan Cruyff
My quest these days is to find my long lost inner …– Kenny Loggins
The perfect ham and cheese sandwich is all about …– Daniel Humm
Thus, anybody who follows this nature and gives …– Xun Kuang
During my own gap year…– Simon Hoggart
We must do our part to make ourselves visible to …– Karamo Brown
A friend of mine – one of the rugby girlfriends – …– Chloe Madeley
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