Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan 2011) and Lead With We: The Business Revolution that Will Save Our Future (Matt HoltBenBella 2021). He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.
Unfortunately, a lot people still don’t understand queer culture.
You know, I’m a big comic book fan. As a kid I used to collect them until there was a
Quality without results is pointless. Results without quality is boring.
My quest these days is to find my long lost inner child, but I’m afraid if I do, I’ll end
The perfect ham and cheese sandwich is all about focusing on quality ingredients and about simple techniques. You start with
Unfortunately, a lot people still don’t understand …– Karamo Brown
You know, I’m a big comic book fan…– Tim Matheson
Quality without results is pointless…– Johan Cruyff
My quest these days is to find my long lost inner …– Kenny Loggins
The perfect ham and cheese sandwich is all about …– Daniel Humm
Thus, anybody who follows this nature and gives …– Xun Kuang
During my own gap year…– Simon Hoggart
We must do our part to make ourselves visible to …– Karamo Brown
A friend of mine – one of the rugby girlfriends – …– Chloe Madeley
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