I have a theory that the best ads come from …– David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of
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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea,
Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man
The advertisers who believe in the selling power of jingles have never had to sell anything.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but
I do not regard advertising as entertainment or an art form, but as a medium of information.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
The more informative your advertising, the more persuasive it will be.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations
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