Advertising reflects the mores of society…– David Ogilvy
Advertising reflects the mores of society, but it does not influence them.
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Advertising reflects the mores of society, but it does not influence them.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that
Ninety-nine percent of advertising doesn’t sell much of anything.
What you say in advertising is more important than how you say it.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable,
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