I didn’t even think demographics until I got to …– Fred Silverman
I didn’t even think demographics until I got to ABC. They were the first to go for 18-to-49. But, at CBS, it was just, ‘Let’s
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I didn’t even think demographics until I got to ABC. They were the first to go for 18-to-49. But, at CBS, it was just, ‘Let’s
There seems to be a vulnerability at the networks in late night. They are losing more and more audience, particularly young viewers who are now
You acquire certain tastes. And if your taste happens to coincide with the majority of people, then you’re in pretty good shape. But you’re not
You find a personality whom you think the TV audience will embrace and find a format that is tailor-made for the personality. In the case
The kind of audience that watches ‘Matlock’ is ideal for a lead-in to the affiliates’ newscast in the afternoon. That audience is older.
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