Frankly, I don’t understand the monthly magazines …– Imran Amed
Frankly, I don’t understand the monthly magazines that continue to publish news that is two months old and which has already been reported on ad nauseam online, including on their own websites.
Know your target audience…– Imran Amed
Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.
Leaving all the glamour and air-kissing aside…– Imran Amed
Leaving all the glamour and air-kissing aside, at the end of the day, fashion is about operations and getting things done. The best way to be successful, therefore, is to learn from the people who do it best.
I usually have eight to 10 meetings a day and …– Imran Amed
I usually have eight to 10 meetings a day and travel 150 days a year…_It sounds crazy, but I wouldn’t have it any other way.
I realised I had to work in something creative…– Imran Amed
I realised I had to work in something creative, but with a business and global element. And that I had to do it while I was still young and had an appetite for risk.