I know it’s a cliche…– Yves Behar
I know it’s a cliche, but I see myself as a citizen of the world. I was brought up in Switzerland by German and Turkish
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I know it’s a cliche, but I see myself as a citizen of the world. I was brought up in Switzerland by German and Turkish
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, ‘If it
Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you
My mantra is: ‘Good design accelerates the adoption of new ideas.’
I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how
Our principal role as designers is to accelerate new ideas and the adoption of new ideas.
The notion of ‘reduce and refine’ is one I’ve pursued. I truly believe that by making things less complex, by finding innovative ways to make
Every tech product on the body like Jawbone or in the home like August is different. But there are definitely principles that apply across the
Advertising is the price companies pay for being unoriginal.
When clients come to my design agency and say ‘I want to be the Apple of this or that,’ we say ‘Okay, are you ready
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